2026-Now
STERN GROVE MUSIC FESTIVAL
Created seasonal style guide for summer of 2026 and designed website, merch, signage, posters, wristbands, badges, and social media posts. Also provided creative direction for the season artwork which I turned into a shared library for marketing team to use in other materials like video and print.
2025-2026
FREELANCE
Projects include: Brand refresh and website re-design for Annieglass, Creative direction for photoshoot, web-design and signage for Shady Days Beach Setups, and honey label design for RooBee's Honey.
2016 - 2025
eBay
Contributed to, iterated on, and maintained eBay's Design System Evo for both Brand and Product. Provided creative direction across all eBay domain teams including buying, selling, and global marketing teams to create consistency and ensure adherence to guidelines. Developed eBay's first AI visual language that scaled from product to marketing and conceptualized some of eBay's first AI product strategies. Art directed, componentized, implemented, and maintained eBay's first illustration librarary. Lead design for eBay's first Seller Initiated Offers feature. Designed backend selling tools for B2C and C2C sellers and performed user testing with them to validate assumptions, streamline user tasks and increase sales for all sellers.
2015-2016
Under Armour & MyFitnesspal
Collaborated with cross-functional teams to create intuitive UI/UX solutions for nutrition tracking iOS & android apps, developed the first apple watch app for MyFitnessPal, and created seamless out of box experiences for chip-enabled shoes and heart rate monitor ear buds - from digital to packaging. Led design sprints to generate ideas and prototype new features, ensuring alignment with all of Under Armour's 9 design systems.
2013-2014
Octopus Creative
Worked with startups to create brand identities and marketing strategies before going live/public including their logos, websites, apps, social campaigns, and marketing assets. Also contracted with Google working on their special projects teams exploring how to use new technology to solve various user needs.
2011-2013
Terra Eclipse
Designed and implemented responsive websites and email templates to raise money for various campaigns and causes. Partnered with developers to create tools and widgets for collecting donations, showing progress to goals, and optimizing CTR in emails and social campaigns.
